Image: Jellycat

We’re now definitely in Spring, and people are thinking about the approaching summer holidays, so add any spring-summer-related images you have and add in keywords relating to summer outfits and summer events, e.g. festivals, Glastonbury, Coachella this month in the US, beachwear, swimwear, the garden, garden parties, outdoor living, things for the patio, and of course Barbecues. Don’t forget to add all the other spellings BBQ, Bar-B-Que, etc and other related keywords like picnic, garden party, get-togethers, parties, socials, gatherings and for the young ‘gaths’. 

While some people are looking to holidays abroad, some are considering destinations closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like cardigans for the colder UK evenings.

It’s also Easter and the first big break of the year. It’s traditionally when people start to look at brightening up their gardens/patios/windowsills, so include any planting/gardening imagery and keywords as well as any of the standard Easter-related items, decorations, presents, bunnies and, of course, eggs and chocolate.  

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

April Diary - Weeks/Months

There are lots of other big events in April. April is World Stress Awareness Month and National Pet Month in the UK, so if you have anything to relieve stress (massage products, recliners, diffusers, pillows, garden swings, etc) and anything for pets (dog coats, cat collars, dog beds will also be looked for etc) then add them and get all the relevant keywords added.  It’s also National Garden Month (so anything gardening-related should be tagged with National Garden Month), National Poetry Month and Celebrate Diversity Month.

Other events include;

World Autism Awareness Week (Mar 31^st – Apr 8^th)

Community Garden Week (1^st – 7^th)

Discover National Parks Fortnight (4^th – 18^th)

International Dark-Sky Week (21^st – 28^th)

Allergy Awareness Week (24^th – 28^th)

MS Awareness Week (22^nd – 28^th)

April - Days

1^st – April Fool’s Day

5^th - Grand National

7^th – World Health Day 

7^th – National Beer Day (US)

8^th – Gym and fitness searches peak

11^th-13^th – Coachella Weekend One

12^th – Passover Begins

13^th – Oxford and Cambridge Boat Race

14^th – Vaisakhi (Sikh New Year)

17^th – Running searches peak ahead of the London Marathon

18^th- 20^th – Coachella Weekend Two

20^th – Passover Ends

20^th – Easter Sunday

21^st – Easter Monday

21^st - National Tea Day

22^nd – Earth Day

23^rd  – St George’s Day

23^rd – Start of the Asparagus season

23^rd – Shakespeare Day

24^th - National Skipping Day

24^th – Gardening searches peak

24^th – Fashion Revolution Day

25^th – Staycation searches peak

25^th – World Malaria Day

25^th – National Lingerie Day

27^th – London Marathon

29^th - International Dance Day

30^th – Stop Food Waste Day

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2025 by the authorities controlling the event(s).