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How to get your brand and products on the September editorial calendars, higher up on search and AI engines and in social media

Our September PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.

Summer is nearly over, and it’s time to look to the autumn and to the winter. Mid-September marks just 100 days to Christmas so you should be adding your Christmas images for those monthly/weekly magazines with medium lead times.  Plus, look at adding some Spring-Summer 2027 images for those titles with long lead times, as they will be starting to look at their Feb and March 2027 issues so you can help them out with previews of SS27. 

The media are going to be starting to create features around what to wear for university or college, and the office autumn wardrobe. Now the nights are drawing in, they’ll also be running features on winter wear, so add coats/jumpers/boots. Plus they’ll be looking for images for Halloween and bonfire night parties and then there are titles looking for decorations and gifts for Christmas and some last-minute AW images. 

Don’t forget to add keywords – Gifts, Christmas, Xmas, Autumn, Winter, and Halloween will all be looked for. It’s National Yoga Awareness Month, so you could add yoga as a keyword on any athleisure wear, floor mats, rugs etc.

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

September Diary - Weeks/Months

September is National Honey Month and National Yoga Awareness month and it’s second-hand September (an Oxfam initiative https://www.oxfam.org.uk/get-involved/second-hand-september/), Self-Care September, as well as Organic September, and Sourdough September.

September also has London Fashion Week between 17^th-21^st and will feature men and women’s fashion and includes digital and physical events. The schedule will be available here https://londonfashionweek.co.uk/schedule, other fashion weeks include New York Fashion Week (10^th-15^th), Milan Fashion Week (22^nd-28^th) and Paris Fashion Week (28^th Sept -6^th Oct)

There’s also: the Moda trade show (6^th-9^th Sept), Top Drawer (13^th-15^th Sept) and Sustainable Fashion Week (26^th Sept to 4^th Oct).

Other weeks to celebrate this month include;

Sexual Health Week (7^th- 13^th)

Jane Austen Festival (11^th-20^th)

Open House Festival (12^th -20^th)

Bridal Fashion Week Harrogate (13^th-15^th)

Wrap’s National Recycle Week (14^th-20^th)

British Science Festival (16^th -20^th)

Great British Beach Clean Week (19^th-27^th)

Negroni Week (21^st-27^th)

Fairtrade Fortnight (21^st –4^th Oct)

British Food Fortnight (26^th Sept – 11^th Oct)

Shetland Wool Week (27^th Sept – 3^rd Oct)

September - Days

1^st – English and Welsh schools start going back 

1^st – National Tofu Day

7^th – Labor Day US 

4^th – Blackpool Illuminations start

4^th – Krishna Janmashtami – (Hindu Holiday)

5^th – International Charity Day

6^th – Read a Book Day

7^th – National Beer Lovers Day (US)

11^th-13^th – Rosh Hashanah – Jewish Holiday

13^th – Great North Run Newcastle

14-15^th – Ganesh Chaturthi - Hindu holiday 

15^th – First Day of Sukkot – Jewish Holiday

16^th – 100 days until Christmas

18^th -20^th – The Goodwood Revival 

20^th-21^st – Yom Kippur – Jewish Holiday

21^st – Zero Emissions Day

22^nd – Car-free Day

23^rd – September Equinox

25^th – 3 months until Christmas Day

27^th – World Tourism Day

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).